Gentherm – China + One Manufacturing Location Decision

The Assignment

Multinational automotive parts manufacturer seeks Greenfield manufacturing center in Asia to complement its existing manufacturing facility in China

  • Tractus was engaged on a China plus one industrial site selection for the client’s business.
  • At the time the client’s only manufacturing site presence in Asia was a plant in China which it had been operating for 10 years. The site was originally selected due to the firm’s heavy emphasis on China and proximity to component suppliers.


Identify the impact of a slowing Chinese economy versus rising labor costs on future cash flows of its investments

  • Tractus worked with the client’s management team to build consensus and approval for a diversification strategy of its Asian manufacturing footprint to better serve the growing global demand for vehicles while reducing overall operating costs per unit of production.
  • Once the strategy had been approved, Tractus conducted a detailed review of the client’s China manufacturing and Asia supply chain operations to help determine the critical location factors and, separately, important location factors driving the selection of the optimal manufacturing location.
  • Tractus conducted a survey across Asia of potential manufacturing site locations and based on a probability-weighted analysis, identified Dng Van 2 Industrial Zone in Vietnam as the ideal location for the client’s production requirements.
  • Tractus was subsequently engaged to lead negotiations with the zone’s developers, helping the client develop a negotiations strategy supported by initial industrial site selection work and market comparable method real estate valuations of the target and alternative sites.


Successful implementation of the client’s efforts to diversify manufacturing operations into Vietnam for the first time

  • Tractus successfully negotiated the land transaction price on the client investment saving the company US$120,000 and secured the client’s investment certificate approval.

Download our FREE Tractus Economic Development RAMP for 2016