Arunrat is Tractus’ lead consulting manager out of the firm’s Thailand office and has been with Tractus for more than seven years. Arunrat maintains an active practice servicing both Asia and US public sector clients including the Thailand Board of Investment and US Department of Commerce. Paralleling Arunrat’s public sector engagements is deep experience servicing private sector clients on engagements that have included, most recently, market entry strategy development for a home appliance manufacturing and trading company, direct investment advisory on a Fortune 500 semiconductor and hard-disk manufacturing project for Thailand, Laos, Myanmar and Indonesia and the sell-side strategy development and disposition of a tier-1 public relations and marketing company’s operations in Thailand.
Prior to joining Tractus, Arunrat served as a production controller for a multinational company and oversaw receipt of orders, production control and exports in the Production Control Department. She was an intern for the ASEAN team of the Ministry of Industry’s Division of International Industry. As an undergraduate student, she conducted primary market research on fast moving consumer goods (FMCG), media and telecommunication sectors.